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The U.S. Chamber of Commerce names high marketing costs among top reasons for the failure of small businesses in the United States. In an era where marketing requires serious budgetary commitment, one visionary cracked the code of converting public attention into currency, strategic storytelling into business opportunities. With a firm belief that authenticity is king, digital marketing specialist Anton Prokhorov guides business owners to the exciting world of effective content creation that communicates business’ value, promotes the brand, and brings customers – all while having fun of being a producer of your own show.
The Journalist Who Saw Tomorrow
Anton’s journey began in the trenches of traditional media, where he cut his teeth as a television journalist, climbing from assistant to producer to on-air host. But while his colleagues focused on covering events, Anton was contemplating something completely different: What if, instead of covering news, we create the news by making businesses talk in full, authentic voice?
“Having met with business owners from different fields and various parts of the world, I realized that every business has a story worth telling,” Anton reflects. “Great ventures oftentimes do not have visibility, not for the lack of content, but for the lack of communication strategy.”
That revelation would prove prophetic. In 2018, as social media transformed from entertainment platform to business battleground, Prokhorov launched BeKnown Brand with a radical premise: Content creation is not just about making videos; it is about building entire media ecosystems. It is about each business capitalizing on the answer to one simple question: What do you want to be known for?
Beyond the Numbers: Story is Being Told
Today, BeKnown Brand operates more like a media conglomerate than a traditional video content production house. With over 40 professionals, from creative designers to copywriters, to video crews, and a state-of-the-art studio, the BeKnown Brand has produced a staggering 20,000 YouTube videos, launched more than 100 channels, and created over 40,000 social media posts across multiple industries and continents.
But numbers, no matter how impressive, are only a part of the story. What happens beyond the fiscal reports is a transformative process helping businesses and entrepreneurs develop their unique voices. Anton Prokhorov, who is referred to by his team, as well as by his clients as “Media Man,” is a true believer in operational efficiency and sustainability. Nobody has days or weeks to create the content to populate a social media, just to realize that no time is left to actually do the business.
The Brand Film Revolution: $1M strategy
This article was originally published in Ritz Herald. Read the full article here - https://ritzherald.com/how-beknown-brand-helps-businesses-grow-anton-prokhorovs-story-of-passion-and-strategy/
