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The Story Behind BeKnown Brand. Learn More about Who We Are

14 August 2025
13
 minutes for reading

The Origin Story

BeKnown Brand was founded by Anton Prokhorov in 2018, though its roots stretch back much further. Anton's journey began over 20 years ago as a journalist writing newspaper articles before studying television at Moscow State University's Faculty of Journalism. From his first year, he immersed himself in television work, climbing from assistant to reporter, editor, producer, and program host—eventually producing seven different shows simultaneously.

Anton's path took a significant turn when he opened a marketing agency, gaining valuable business experience that complemented his media production skills. This convergence of marketing expertise and video production revealed his life's calling: video marketing. In 2015, he launched his first video marketing agency, focusing on creating video packaging for businesses—what he now calls "brand storytelling."

The Hero's Journey

The heroes in BeKnown Brand's story are business owners who face a common challenge: they need to grow their online presence and attract more customers, but they lack the time, expertise, and resources to create consistent, high-quality content across multiple platforms.


These business owners are experts in their fields whether they're dentists, financial advisors, lawyers, or even specialists in cow hoof trimming but they struggle to tell their own stories effectively. They're trying to juggle content creation with running their businesses, resulting in inconsistent messaging and missed opportunities.


BeKnown Brand steps in as the guide, offering a comprehensive solution that allows business owners to focus on what they do best while Anton's team handles all aspects of their media presence. The transformation is powerful: businesses become more recognizable, attract more qualified leads, and typically see a 30-40% increase in revenue after implementing BeKnown Brand's media strategy for a year.

The Brand Story

In today's digital landscape, businesses face an overwhelming challenge: create consistent, high-quality content across multiple platforms or risk becoming invisible. Most business owners know they need a strong online presence but lack the time, expertise, and resources to make it happen effectively.


BeKnown Brand was born from Anton Prokorov's unique combination of journalistic storytelling, television production expertise, and marketing acumen. After more than 20 years in media and marketing, Anton recognized that businesses needed more than just occasional video content they needed a comprehensive media partner.


Since 2018, BeKnown Brand has grown to over 40 team members with a dedicated studio in Arizona, serving clients across multiple countries and languages. The company doesn't just create videos; it develops complete content strategies, produces signature shows and podcasts, writes articles, designs animations, and manages promotion across all platforms.


What sets BeKnown Brand apart is their deep immersion in each client's business. They don't just create content; they become an extension of the client's team, understanding their voice, audience, and goals. Their systematic approach ensures consistency—publishing over 500 content pieces weekly for clients while maintaining the unique style and messaging each brand requires.


BeKnown Brand is committed to making businesses known, recognized, and trusted in their industries. By partnering with BeKnown Brand, businesses can focus on what they do best while their media presence grows systematically, attracting the right customers and building lasting brand recognition.

The Brand Purpose

BeKnown Brand exists to serve as a dedicated media partner for businesses, handling all aspects of content creation and promotion so business owners can focus on delivering their products and services while still growing their online presence.