Ever wondered why, in the era of digital revolutions, many businesses still struggle with creating engaging social media content? Anton Prokhorov, the founder and CEO of BeKnown Brand, suggests that the root cause may lie in the failure to recognize the potential of storytelling. While many businesses continue to focus on chasing followers, clicks, and likes, they often overlook a crucial aspect of connecting with their prospective audience: a meaningful conversation that communicates what the business seeks to be known for.

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From Storytelling to Leadership

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Anton’s professional life began in the frenetic world of broadcast news, where he progressed from a newsroom assistant to producer to on-air host. That front-row view of how stories shape public perception gave him an uncommon insight: while the news covers events, business leaders have the opportunity to create them, if they can articulate their stories well.

This insight became the foundation for the BeKnown Brand, launched in 2018. The company was founded in Scottsdale, Arizona, with a vision to serve as a media growth partner, assisting businesses in transforming their message into sustained visibility and influence.

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When You Stop Chasing Likes, the Dialogue Starts

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BeKnown Brand was built on four cornerstones: authenticity, partnership, consistency, and excellence. Those values shape not just the media they create, but the culture of collaboration behind it. With overconsumption of digital content, there is a growing consumer appetite for a business that has a “human” voice. Businesses are no longer just service providers; they are thought leaders. Only those empowered with comprehensive and relatable narratives may find the way to convert customers’ loyalty into revenue.

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This article was originally published in CEO Weekly. The full article is here - https://ceoweekly.com/anton-prokhorov-on-turning-storytelling-into-strategy-at-beknown-brand/